Public engagement requires corporate endeavour
Posted under: NHS, Public Involvement, Uncategorized | (0)
So says Healthcare for London (the Capital's own Darzi "vision for better healthcare") in a refreshingly short and to the point discussion from a recent workshop on patient, user and public engagement and - wait for it - empowerment. In governance terms, we certainly endorse HfL's view that "public engagement has to be a board-level corporate endeavour". Without this everything else is just process, however well executed, and vulnerable to the first whiff of financial necessity. And there are plenty of signs of that around in the real world at the moment.
The importance of branding and reputation building are also wound into the ...